Geisinger Ventures featured in new book - Lead Like An Entrepreneur

Feb. 8, 2006, DANVILLE — Geisinger Health System’s business development arm—Geisinger Ventures—and its Chief Executive Officer Denise Prince are featured in a new book, Lead Like An Entrepreneur, by Neal Thornberry, PhD, which has been published by McGraw-Hill.

The book includes tactics to help people become corporate leaders by applying entrepreneurial skills in their organizations. Featuring in-depth profiles and success stories from some of today’s top organizations such as Geisinger, IBM, 3M, Intel and General Electric, Lead Like An Entrepreneur reveals how to foster innovation at all levels of a corporation and how to utilize entrepreneurial leadership qualities to turn ideas into economic value.

Author Neal Thornberry holds a doctorate in Organizational Psychology and is faculty director at Babson College, renowned for its entrepreneurial education program. In the book, Thornberry explains how to become an entrepreneurial leader and how to identify, attract, and support this new class of corporate leader.

“The story of Geisinger, a not-for-profit health system, being creative in developing for profit ventures to help deliver excellent healthcare at an affordable price is one that all healthcare providers should study,” states Dr. Thornberry. “I included the story of Denise Price and Geisinger Ventures in the book in the hope that it can serve as an inspiration for many struggling healthcare organizations in the United States and around the world.”

“Geisinger is honored to be included in this book with such industry giants as IBM, Intel, 3M and General Electric,” adds Prince. “We are excited about how Geisinger Ventures is working to leverage our health services, intellectual property, research and technology innovations to benefit our core mission of taking care of patients.”

Lead Like an Entrepreneur is available at www.amazon.com or at other booksellers.

Geisinger Health System is an integrated physician-led health services organization serving more than two million residents throughout central and northeastern Pennsylvania, and one of the largest rural healthcare providers in the United States. It includes a 650-member group practice, tertiary/quaternary medical centers, one of the nation’s first rural children’s hospitals, acute-care community hospitals, adult and pediatric trauma centers, an alcohol and chemical dependency treatment center, two research centers, 40 community practice offices, and one of the largest not-for-profit rural HMOs in the country.

Geisinger Ventures is a for-profit business development arm of Geisinger Health System, launched in 2003. It nurtures innovative ideas, licenses and commercializes intellectual property, develops business plans, and catalyzes the growth of for-profit companies with the goal of generating capital for investment in the health system’s core patient care programs.